To begin with, Sales Force Automation is the process of automating multiple sales processes through softwares. Through Salesforce CRM, you can save time and automate most of the sales tasks.
It is important to note that Salesforce Automation and Customer Resource Management are not the same thing. CRM is a tool that supports sales as well as boosts marketing tactics to track customer journeys and note new revenue-building capabilities. It also involves providing customer support while nurturing leads and organizing the way the entire firm works.
Comparing Salesforce Automation and CRM
Salesforce systems and CRM can get a bit confusing for some users. Generally, the Salesforce platform is integrated into a CRM system, and each of them serves a separate role in managing clients. CRM ensures client satisfaction by analyzing comprehensive interactions through the entire customer lifecycle.
While Salesforce is focused on getting new customers, CRM is totally inclined towards managing the post-sale functions. CRM is responsible for retaining existing customers. These two together form an effective set for the customer retention process. The Salesforce platform reduces the workload of sales representatives with the power of automation for manual tasks like data entry and managing accounts to save a major chunk of the employee’s time.
Stating Some Relevant Facts
Salesforce is the most popular CRM in the market today and has even purchased Slack for $27B in the year 2021.
90% of the famous Fortune 500 companies are active users of
The Salesforce CRM platform is been used by approximately 150,000 businesses, making the platform the most widely used CRM platform ever.
Salesforce Marketing Cloud At A Glance
A feature-rich digital engagement platform, which is also a perfect tool for marketing and personalization, has taken the world by storm. It guarantees customer engagement and also assures customer satisfaction.
The Salesforce Marketing Cloud acts as an umbrella for many marketing products and campaign execution across multiple channels. To understand better, let us have a look at the benefits of the Salesforce Marketing Cloud:
- Real-time customer interactions, guaranteeing customer engagement, and personalization strategies.
- SMS notifications and alerts on any important news or updates.
- An efficient dashboard to monitor the marketing performance analytics.
- Conducting Digital Marketing campaigns and efforts across multiple platforms.
- Along with that, Salesforce is also beneficial for tracking a company’s leads, managing quotes, or organizing employee data.
Profound software development companies like ours excel in Salesforce development as well. We believe in trusting the process of change for businesses and Salesforce acting as the boost for helping businesses reach the zenith of success. Our salesforce services are inclined toward sustainable business growth at all stages.
Why Do Businesses Need Salesforce Test Automation?
To begin with, Salesforce Test Automation means testing your Salesforce CRM network, the first being manual testing. This can take a bit of your time and money as it involves manual labour work. The next type of testing is automated testing, which can be done by Salesforce testing tools, which are Unit, System, Production, UAT, and regression testing.
Businesses need Salesforce for multiple reasons like;
In-depth Testing
The power of Automation can help you execute multiple test cases and cover numerous unlikely scenarios.
Scheduling Tests
A schedule for repeat tests can be set up with just a click of a button, and this procedure will evade the need for test setting of manual tasks.
Automatic Reports
Through Salesforce, you can get Automatic reports to evaluate your business performance.
Identify Business Problems Faster
Periodic tests can detect problems right at their birth stage and analyze the overall situation faster and in a much more efficient manner.
Are you looking for a futuristic way to tackle your CRM issues? Switch to Salesforce and ensure higher customer satisfaction rates and revenue. Get in touch with our Salesforce consultants at Mysense Technologies and begin your CRM journey.
Features of Salesforce CRM
The Salesforce CRM has multiple features that can help users get heightened revenues and better employee data. Let us explore some of the features below:
Safety And Security
One of the most important features of Salesforce is security as a critical pillar supporting the needs of an organization. A strict security system is a must-have for any organization to flourish, Salesforce’s robust and reliable security system offers data protection, transparency, and fluidity to businesses. It runs on multiple frameworks like GDPR, HIPAA, and FedRAMP with compliance-related features, keeping the data assets safe and audit-ready.
Customer Relationship Management
Businesses can leverage long-lasting customer relationships with personalized experiences and ensured growth numbers.
Sales Cloud
Sales Cloud is used for s streamlining the sales processes, elevating the business sales trajectories consequently.
Einstein Analytics
The power of artificial intelligence (AI) in Einstein Analytics can help businesses reveal most of the hidden truths of their businesses, offer rather rich visual insights, and simplify complex decision-making processes through the help of Salesforce.
Integration
As the backbone of the nervous system for many businesses, integration can enhance the ability of Salesforce’s ability to utilize numerous internal and external tools. This helps the organization have a rather holistic view of exactly where their business stands. Add countless data entries, minimize all errors, and maintain consistency across your organizational data.
Chatter
Chatter by Salesforce is another promising feature that helps to alter the way businesses communicate and act as an advanced collaboration tool. This feature helps to bridge gaps between team members by sharing insights and essential documents. Chatter’s integration with the Salesforce Platform sends valid updates and notifications to the business and keeps the business landscape running like butter. Chatter promotes business transparency and also keeps the employees connected.
Conclusion
To conclude this blog, at Mysense Technologies, we believe in the powers of the Salesforce CRM as a leading asset for businesses who wish to streamline their business processes to optimize their CRM processes like never before. With multiple interesting features and customization options, Salesforce CRM Cloud has been providing insightful analytics and seamless integration tools.
Businesses can leverage the Salesforce app to create an entire ecosystem of their partners for rather result-oriented campaigns, which guarantee a managed recruitment process and track KPIs to discover cross-sell and upsell opportunities from multiple devices. Through Salesforce, you can also create dashboards and share them with your partners to manage the business revenue effectively. Sync files and share them to ensure a high engagement rate, increased scope for collaboration, and partner channel management opportunities.